Television Audiences Across the World: Deconstructing the Ratings Machine
Description
This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Praise for Television Audiences Across the World: Deconstructing the Ratings Machine
"This collection is a most comprehensive book on television ratings systems. It offers a remarkable breadth of case studies of nations from North and South America, Europe, and Asia. These also include a wide variety of types of measurement practices and organizational structures. Such an array offers great opportunities for comparative analyses. Just as important, the book is theoretically, analytically and critically sophisticated. It examines the various critiques of audience measurement, such as the important distinction between substantive and procedural truths and the underlying assumptions in quantification and statistics about human behaviour and social relations." - Richard Butsch, Rider University, USA