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If Then: How the Simulmatics Corporation Invented the Future

If Then: How the Simulmatics Corporation Invented the Future

Current price: $17.95
Publication Date: September 14th, 2021
Publisher:
Liveright
ISBN:
9781324091127
Pages:
432
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Description

From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era.

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this “hilarious, scathing, and sobering” (David Runciman) account of the origins of predictive analytics and behavioral data science.

About the Author

Jill Lepore is the David Kemper ’41 Professor of American History at Harvard University and a staff writer at The New Yorker. A two-time Pulitzer Prize finalist, her many books include the international bestseller These Truths and If Then, which was longlisted for the National Book Award.