Gastronomy, Tourism and the Media (Aspects of Tourism #74)
Current price:
$39.95
Publication Date: July 27th, 2016
Publisher:
Channel View Publications
ISBN:
9781845415730
Pages:
264
Usually Ships in 1 to 5 Days
Description
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
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